Most websites are harder for AI to read than their owners think. 158 scans show why.
The median recorded score was 55/100 across 158 submitted sites. An exploratory snapshot, not a national survey or citation measure.
Articles from AI readyUseful thinking for
Useful thinking for
a changing market.
Practical explanations for New Zealand business owners as AI changes how customers find, compare and choose. See the numbers in our NZ AI Readiness Benchmark.
What is AEO—and does your business actually need it?
Behind the new acronym is a simpler question: when someone asks AI about your market, can it understand enough about your business to include you in the answer?
Read article ↗October 2026
1 articleSeptember 2026
4 articlesSeven website improvements that make a business easier to understand.
A practical starting point that helps customers as well as AI systems.
Why might AI recommend your competitor instead?
Usually the answer is less mysterious, and more useful, than owners expect.
“Quality service” tells customers almost nothing.
Vague language can hide the real reasons a good business deserves to win.
A referral gets you considered. Digital proof gets you chosen.
Why even referred customers now check the evidence before making contact.
August 2026
4 articlesHow Kiwi businesses can compete when the market is suddenly global.
Competing on fit, trust and local value when scale and price belong to someone else.
The agent economy is changing how people choose businesses.
AI is moving from answering questions to completing more of the customer’s task.
Search gave customers links. AI gives them a shortlist.
The contest may now begin before someone reaches your website.
What is AEO, and does your business actually need it?
Behind the acronym is a simpler question about whether AI can understand your business.
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